Select Page

Setting Goals and Objectives for Your Startup

Goals and objectives tell your audience how you will accomplish your mission. Goals tend to be general statements, like “dominating the market” and “increasing profitability,” while objectives are quantifiable actions that are related to specific goals.  For instance,...

Reduce Customer Loses to Retain Profits

Losing customers will reduce your profits, increase your marketing expenses, and lower your cash flow.  Therefore it is important that you learn why customers are leaving your business, and implement changes to retain them.  Primary market research will provide you...

How Long Should Your Business Plan Be?

The length of your business plan is strictly dependent on what you want to accomplish, how thoroughly you analyze your markets, and the number of financial projections you include. As stated previously, business plans range from verbal statements, to paper napkin...

What Questions Does Your Business Plan Answer?

Before you start blasting away with your word processing and spreadsheet software, consider why you are creating a business plan. Do you need startup money? A bank loan for new equipment or inventory? Financing for expansion? Or, a “yardstick” to measure your...