“Marketing is too important to be left to the marketing department.”
– David Packard
Ten Powerful Marketing Tips for the Small Business
This article by Ann Marie Rubertone appears on About.com and provides some basic information on how to market your small business. It touches on the classical aspects of marketing, like how to answer your phone, using the buddy system to promote your business, and the impact newsletters can have on your existing customers.
How to Create a Marketing Plan
From Entrepreneur.com you will learn about the importance of a marketing plan. No matter whether you are running a large enterprise or a small business, you need a plan to keep your marketing efforts on track.
10 Tips for Bootstrapping Your Marketing
Inc. magazine online provides some advice for you to promote your brand without having to spend lots of money on Advertising, Public Relations and Branding. You can realize significant savings by using social media outlets like Twitter, Facebook and YouTube.
A One Page Marketing Plan Anyone Can Use
Here you will find a really simple outline of a marketing plan that covers all of the major headings required. The author, Ivana Taylor, created this outline from her reading of Philip Kotler (who is often cited as a Marketing Guru and is a professor at the the Kellogg School of Management at Northwestern University).
Develop a Strategic Marketing Plan
This short narrative on Startup Nation breaks your strategic marketing plan down into 5 sections that include an Overview, Situation Analysis, Strategy, Tactics and Budget and Timeline. Each section comes with a short review on what you need to include to complete your marketing plan.
How to Market Your New Business
From the Small Business Administration (SBA), this information provides an overview of “What can a Marketing Plan do for Your Small Business?” and has some helpful links on how to create a marketing plan.
Your Marketing Plan as a Roadmap to Customers
Inc. online explains the differences between a business plan and a marketing plan and why you need to have both. Additionally this article describes the key questions that your marketing plan should address, like who is your target market, where can you find them, and how will with you communicate them?
Step 1: Know What You’re Marketing
On this website Charlie Cook gives you a brief introduction to one of the key concepts in marketing by explaining that “What you’re marketing and what you actually deliver are two different things.” For instance, while a plumber may fix leaky pipes, what he is actually doing for the homeowner is keeping the basement from flooding.
22 Different Free or Nearly Free Marketing Ideas
This list created by Stan Fine is essentially 22 one liners of things you can do to market your small business. Ideas range from publicizing a free report to getting involved in community service activities.
The Marketing Mix and 4 Ps – Understanding How to Position Your Market Offering
If you’ve ever taken a marketing class, then you will probably remember the 4Ps of Marketing – Product, Price, Place, and Promotion. This article explains each of these elements of the marketing mix in detail and are things you will need to address in your marketing plan.