“Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.”
– Ron Johnson
Fixed Price Vs. Cost Plus
This article written by Colette L. Meehan of Demand Media discusses the advantages and dis-advantages between a fixed price and cost plus pricing strategy. There are also links to other pricing strategies like a cost plus incentive fee and market adaptive pricing.
www.chron.com
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