Apr 29, 2016 | Business Plan
Many startups and small businesses create mission and vision statements as part of their business plan. Through these statements, entrepreneurs endeavor to create an overriding purpose for their business. They attempt to go beyond the “what business are you in... read more
Feb 28, 2016 | Customers, Marketing
Losing customers will reduce your profits, increase your marketing expenses, and lower your cash flow. Therefore it is important that you learn why customers are leaving your business, and implement changes to retain them. Primary market research will provide you... read more
Jan 23, 2016 | Marketing, Place, Pricing, Product, Promotion
Marketing addresses the four “Ps” of your business: product, price, promotion and place. The combination, or mix, of these elements will define your marketing strategy. In earlier sections of your business plan, you already described the benefits of your flash of... read more
Jan 9, 2016 | Crowdfunding, Fundraising, Venture Capital
Once that lightbulb has gone off in your head and you decide to pursue your flash of cash, your next step is to decide how you will get financing to bring it to market. Are you going to fund it yourself with your savings or credit cards? Are you going ask friends... read more
Dec 28, 2015 | Crowdfunding, Fundraising, Startup, Venture Capital
At some point you will need to raise cash for your startup. The timing and source of the money will depend upon where you are in the development stage of your business. For instance, if you are just starting out and haven’t even developed a prototype of your product... read more
