“Advertising doesn’t create a product advantage. It can only convey it”
– William Bernbach
The Best Way to Advertise a Small Business on a Low Budget
This article by Owen E. Richason identifies 6 easy steps that you can use to advertise your business, including writing about your industry and how to select inexpensive advertising opportunities to get the most exposure for your business.
www.chron.com
101 Small Business Marketing, Advertising Ideas, Tips And Tricks
Learn about a variety of different ways that you can advertise your small business from Tom Egelhoff. This list provides you with many ideas from wishing your customers Happy Birthday to establishing a board of champions.
www.smalltownmarketing.com
Inexpensive Advertising Ideas for Small Businesses
Amy Mullen discusses some low cost advertising ideas you can use for your small business. Among other things, she recommends putting your business name on T-shirts, having a sidewalk sale, and networking with other businesses as long as they aren’t your competitors.
www.yahoo.com
The Best and Most Effective Way to Promote your Business…FREE Advertising
Learn about a variety of free advertising resources, including social bookmarking, Facebook, YouTube, Email marketing and many others.
www.squidoo.com
Why Your Ads Don’t Work. Money spent on an ad that no one sees or hears is money wasted
If your advertisements aren’t working, this article provides some reasons why that might be the case. It asks whether you are targeting the right audience, are you helping them to solve a problem, or are you lacking consistency.
www.foxbusiness.com
Why Small Businesses Should Get Into Facebook Ads
John Paul Titlow recommends using Facebook to advertise your small business because it gives you the ability to target your audience based on key demographics. You can target your ads to people of a certain age, location, education level or those who share other common characteristics.
www.readwriteweb.com
Mobile Advertising: 5 DIY Tips for Small Businesses
If you are looking for the benefits of using mobile telephones to get your message to potential customers, then this story has some answers. It explains that the mobile world of advertising is different from the desktop or laptop computer, and you need some different strategies and outlets to get your message heard.
www.mashable.com
10 Inexpensive Ways to Advertise Your Small Business
Jennifer Schiff explores many of the ways you can advertise your business, including online services like Google AdWords and StumbleUpon Paid Discovery. She also recommends trying to get your product or service reviewed by an influential blogger in your industry.
www.smallbusinesscomputing.com
5 critical questions for effective Small Business Advertising
In order to determine the effectiveness of your advertising, this link asks you five questions. For instance, “What does it have to do with me?” attempts to find out if your headline and content are related. If you draw someone to your ad with a catchy headline, then you want to make sure that the rest of the advertisement will be of interest to that person.
www.entrepreneurslife.com
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