Select Page

Setting Goals and Objectives for Your Startup

Goals and objectives tell your audience how you will accomplish your mission. Goals tend to be general statements, like “dominating the market” and “increasing profitability,” while objectives are quantifiable actions that are related to specific goals.  For instance,...

How Long Should Your Business Plan Be?

The length of your business plan is strictly dependent on what you want to accomplish, how thoroughly you analyze your markets, and the number of financial projections you include. As stated previously, business plans range from verbal statements, to paper napkin...