by flash-of-cash | Nov 25, 2015 | Innovation
As the title suggests, this book written by Anthony Rubino Jr. is a compilation of 101 Inventions that many readers will be familiar with depending on their age. For instance, we are all familiar with a wire clothes hanger and Post-it Notes, but those of you who are...
by flash-of-cash | Nov 25, 2015 | Entrepreneur, Innovation
The Flash of Genius movie is based on an article written by John Seabrook that appeared in New Yorker magazine in 1993 under the same name. It is a true story about Dr. Robert Kearns and the intermittent wipers that he invented and then patented in 1964. Both...
by flash-of-cash | Nov 20, 2015 | Marketing
Before you can start a successful business, you need to identify prospective customers that will actually buy your products and services. In marketing circles this is typically called identifying your target market. It’s important that you identify your target market...
by flash-of-cash | Nov 16, 2015 | Marketing
By Blake Mycoskie Written by Blake Mycoskie, Start Something That Matters tells the story of how the TOMS shoe line was started. While Blake was vacationing in Argentina he got used to wearing a very popular shoe called the alpargata. After noting that the casual...
by flash-of-cash | Nov 16, 2015 | Marketing
Until you make your first sale, your flash of cash is simply an idea that needs a customer. Finding that first customer is critical to understanding whether your flash of cash will lead to a meaningful business or just turn out to be a waste of cash. Here are some...
by flash-of-cash | Nov 16, 2015 | Fundraising
So You Have an Idea for a Business, Now What? Once you have an idea to start a business, there are some relatively simple questions you must answer before deciding to sink your time and treasure into pursuing it. After all you don’t want to waste two years of your...
by flash-of-cash | Nov 14, 2015 | Fundraising
It’s practically impossible to raise money for a business with only an idea. Unless your name is Zuckerberg, Gates or something along those lines, then you will need to have something more than just an idea to get startup funding. Investors want to see some tangible...
by flash-of-cash | Nov 9, 2015 | Innovation, Small Business
Before you go ahead and waste a lot of time and money building your new product or service, survey the market and figure out what separates yours from everything else that is out there. You need to ensure that your product or service is different from the competition,...
by flash-of-cash | Nov 9, 2015 | Startup
If you are reading this page then more than likely you’ve been thinking about starting a business, but aren’t quite sure about the type of business you want to start. Maybe you just finished watching an episode of Shark Tank or saw an intriguing story on the news that...
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